Tampa Advertising Company – A Few Good…

Posted by admin on July 8th, 2008

A Few Good Creative (Stop at Nothing)

Choosing the best advertising company can be a difficult thing. Finding an advertising company that can handle all your requirements even more difficult. Big U Media is an advertising company that can handle it all. Print, logo, Video, air time, direct marketing, jingles and internet marketing. Big U Media does it all. One company to handle all your advertising and marketing needs.
Contact us today at 1-813-984-2800 or visit BigUMedia.com

Matt Cutts Shares 5 SEO Tips with USA Today

Posted by admin on June 25th, 2008

USA Today recently asked Google’s Matt Cutts for tips to help sites rank in their search engine. Cutts offered up 5 tips plus a word of advice in implementing the tips. Here they are:
Spotlight your search term on the page. If you want to be found for your keyword, make sure that term is on the page you want to rank. The term should be at the top as well as peppered throughout your copy.
Fill in your “tags.” The two most important tags are Title and Description b/c thats what is displayed on the search results.
Get other sites to “link” back to you. This is one of the most important of the 100 factors Google considers when ranking sites
Create a blog and post often. This can help you get links.
Register for free tools. Cutts recommends using the tools at google.com/webmaster, as well as creating a text-based sitemap www.xml-sitemaps.com, and adding your business to Google’s Local Business center (google.com/local/add)

And that word of advice? Dont overdo it.

Read the rest of the article:

http://blog.searchenginewatch.com/blog/080623-101341

The Forgotten Market – Your Own.

Posted by admin on June 11th, 2008

Online marketing is defined from Wikipedia as the selling of products on the Internet. Online marketing, (also known as web marketing, search engine marketing, SEO or internet marketing) is extremely vital in todays internet savvy world. Online marketing employs different techniques to those of traditional marketing. As with any product or service, however, not all online marketing services are created equal.

It is unfortunate that many businesses forget to market on the internet for their business. Usually its the same “But…my business is different” attitude that causes this. Many feel that since they only serve a local area, or a smaller geographic market that Internet Marketing is not needed. This could not be further from the truth. A simple and effective internet marketing campaign using Pay-per-click marketing or Search Engine Marketing could have an incredible ROI or return on investment. Not only could you be on page one of Google search results multiple times you could virtually brand yourself as the “Top” business in your field for your local geographic area. Who wouldn’t want that?

Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods and strategies encompass a wide range of services such as search engine marketing (SEM)which can be broken down into search engine optimisation (SEO) and pay per click (PPC), display advertising, text-based advertising, behavioral marketing, software-based ads, e-mail marketing, newsletter marketing, Customer Relationship Management Marketing affiliate marketing, web press releases, interactive advertising, online reputation management(ORM), online market research, and also Social Media Marketing Methods such as blog marketing, multivariate testing or optimization and viral marketing.

With research confirming that 70-80% of prospective web customers use search engines or search directories to find relevant content, search engine marketing is the most widely used method of attracting visitors to a website. As a result, competition is fierce at the top of the search engines. Are you forgetting your own market? The shift to the internet in happening, are you being left behind?

Develop Stronger Brand Recognition Through SEO

Posted by admin on May 29th, 2008

Branding and brand recognition has always been one of the most important aspects of a thriving popular company. However it is also a very difficult thing to achieve, total market saturation with brand awareness is what everyone dreams off, yet only a very few companies will actually achieve this level of market awareness.

One of the most important parts of developing a strong brand is to keep it constantly in front of your customers and potential customers on a consistent basis. Previously this use to be done with massive marketing campaigns by the major companies, billboard ads, television, radio and anywhere else they can put their brand.

With the Internet and massive popularity of search engines like Google this has made the “game” of putting yourself in-front of a massive audience a much easier process.

Imagine for a moment that you can on a daily basis put your company and brand potentially in front of 1000’s of new eyes every single day of the year for a faction of the price of traditional media?

This is consistent brand expansion happening on a daily basis with your exact target demographic.

You would be crazy not to do something like that right?

Well this is possible, and search engine optimization or SEO is how its done.  By targeting your business the most effective way online you not only build your brand, but, also your business.