As a business owner, I cannot begin to tell you what SEO (Search Engine Optimization) means to me. To put a price tag on SEO for my company would be impossible – it is priceless. Since having an employee working to optimize Big U Media’s website I can honestly say that about 75 percent of my business comes from the web. Again, I could not put a dollar amount on this service. If you were to look at our key words like ‘Advertising’ or ‘Advertising Company Florida/Tampa,’ we appear on the first page; the same is true of keywords for ‘Florida Video Production’ or ‘Tampa Video Production’. I am not going to pretend that I know what our on site SEO consultant, Internet Marketing Specialist and SEO Guruh does, but what I do know, is that SEO reaps big results for our business. I guarantee it will work for your business, whether it is large or small. Give Big U Media a call today at 813-984-2800 for a free SEO consultation.

Bobby Fontaine

Advertising, Business and Management, Internet Marketing, search engine optimization, Web Development | Comments Off

As more Tampa and Brandon organizations increase the number of email marketing programs due to their diminishing advertising budgets in 2009, it is important to grasp which statistics you should monitor and how doing so could help future email marketing campaigns. Most email marketers today watch statistics that are directly related to their particular email marketing objectives. For example, if you are sending HTML emails to prospective clients you may utilize open rates as a measure of your campaign’s achievement. Other stats which may assist your email marketing campaigns moving forward include: open rates for each distinct day and time, click-through rates and goal conversions.

As a Tampa or Brandon business in the development stages of an email marketing program, would you be interested in knowing what sort of open rates other email marketers are receiving? According to well-known email marketing services provider Aweber, the average open rate within their network for April 2008 was 13.6%. Please keep in mind that this figure may not be relevant or a realistic figure for your specific industry, nevertheless if your open rate is below this figure do not feel discouraged. What you can take out of this figure is simple, if your open rate increases over a short period of time than more prospects are reading your broadcasts and vice a versa. The next metric related to open rates which may be of great importance to your Brandon email marketing programs include the day and time of your email broadcasts.

Do you know which day and time has brought your email marketing programs the highest success rate? Most email marketers may quickly answer “Tuesday, Tuesday, Tuesday”. Well, this may be true for many email marketers in the industry. The truth of the matter is that each of our email marketing campaigns or email marketing clients have a distinct message to offer a specific audience. So what works for audience #1, may not work for audience #2. To have a better idea, simply test your email audience and track your statistics for each campaign. Within a few broadcasts, you may quickly find what works best for you and your specific audience.

In addition to monitoring your email marketing statistics, you may also want to ask your Tampa email subscribers or prospects to add you to their contacts list or “whitelist”. This may help you to improve the response of your email marketing campaigns.

If you’re a Tampa or Brandon corporation using email marketing and would like to learn how email marketing may help you gather more leads, increase service total sales and brand awareness, simply register for Spotlight Creation’s free informational e-newsletter.

Marketing and Advertising | Comments Off

Where do all the cool bloggers hanging out these days?
Well, with the hundreds of thousands of blog sites that are out there, social marketing is sweeping the web and certainly becoming the number one way to do any internet marketing.  Here’s a list of 10 Important Blogger Hangouts (note:  these are listed in no particular order, they are all important and each have a little something different to offer)

Blog Catalog:  This blog hangout claims to be the Ultimate Blog Directory.  Blog Catalog lists a wide variety of blogs, for every topic you can imagine.  Blog Catalog offers free submission of your blog to their directory, making your blog more visible to other bloggers.  FTR Profile
MyBlogLog:  One of the original social sites, MyBlogLog is a great way to see what others are interested in.  Develop a network of friends, and find out what links they find great.  Track information about your website, find out what your users are interested in when they visit!  Join the FTR Blog Marketing Group
Facebook:  Facebook keeps you connected with your friends and makes it easy for you to build networks to include other bloggers with similar interests.  You will find that you can get many, many social marketing tips by using words that relate to your niche as a search topic and joining the right networks!  FTR on Facebook
Social Marketing Central:  This blog site is crammed full of people who are all clamoring for the top spot as an authority in their own expert niche.  Getting involved with this group will help you get insider secrets to social marketing strategies, and you’ll see your traffic and your profits increase substantially!
Twitter:  Twitter helps networks and friends stay connected by having everyone answer one simple question, “What are you doing?”  Bloggers use it as a mini-blogging tool, making frequent posts is easy with Twitter.  Lead others to your blog almost effortlessly.  Follow Me
FriendFeed:  A great way to hook up and monitor your fellow bloggers and friends across a decent selection of popular social sites.  You can run your FriendFeed on your blog or on your profile pages at Facebook and elsewhere to show off your network and get more attention.  FTR Friend Feed
YouTube:  No blogger misses a day on YouTube.  This is a great place to find video clips for your blog, and other interesting topics to blog about.  Just about anything goes on YouTube, and it has a huge slice of Internet traffic each day, one of the biggest draws on the Internet.  Find out what the buzz is all about.  FTR Videos
Digg:  Digg offers a major clearinghouse of “all things interesting” on the web.  Find out what’s hot, get tons of information for your blog, and get your information out there to be “dug.”  Millions of visitors decide what makes the front page, based on submissions from all over the globe.  Friend Me
Technorati:  Make your blog even more powerful by using Technorati.  Live updates and incredibly dynamic indexing makes Technorati a great tool for your blogging toolbox.  Search the site for any relevant information, and instantly be greeted with the most up-to-date results for any topic.  Fav the FTR!
MySpace:  Originally intended for teens and young adults, MySpace has become a powerful networking site for Internet marketing.  By targeting particular networks and groups, MySpace offers bloggers a way to gain exposure quickly and share anything of interest easily.  Friend me!
If you are serious about blogging, you must be using most or all of these tools to keep connected to the world, via the Internet!  What other great blogger hangouts do you think should be added to this list?

Advertising, General, Internet Marketing | Comments Off

A Few Good Creative (Stop at Nothing)

Choosing the best advertising company can be a difficult thing. Finding an advertising company that can handle all your requirements even more difficult. Big U Media is an advertising company that can handle it all. Print, logo, Video, air time, direct marketing, jingles and internet marketing. Big U Media does it all. One company to handle all your advertising and marketing needs.
Contact us today at 1-813-984-2800 or visit BigUMedia.com

Advertising, Internet Marketing, Radio Jingles, search engine optimization, Video Production, Web Development | Comments Off

Online marketing is defined from Wikipedia as the selling of products on the Internet. Online marketing, (also known as web marketing, search engine marketing, SEO or internet marketing) is extremely vital in todays internet savvy world. Online marketing employs different techniques to those of traditional marketing. As with any product or service, however, not all online marketing services are created equal.

It is unfortunate that many businesses forget to market on the internet for their business. Usually its the same “But…my business is different” attitude that causes this. Many feel that since they only serve a local area, or a smaller geographic market that Internet Marketing is not needed. This could not be further from the truth. A simple and effective internet marketing campaign using Pay-per-click marketing or Search Engine Marketing could have an incredible ROI or return on investment. Not only could you be on page one of Google search results multiple times you could virtually brand yourself as the “Top” business in your field for your local geographic area. Who wouldn’t want that?

Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods and strategies encompass a wide range of services such as search engine marketing (SEM)which can be broken down into search engine optimisation (SEO) and pay per click (PPC), display advertising, text-based advertising, behavioral marketing, software-based ads, e-mail marketing, newsletter marketing, Customer Relationship Management Marketing affiliate marketing, web press releases, interactive advertising, online reputation management(ORM), online market research, and also Social Media Marketing Methods such as blog marketing, multivariate testing or optimization and viral marketing.

With research confirming that 70-80% of prospective web customers use search engines or search directories to find relevant content, search engine marketing is the most widely used method of attracting visitors to a website. As a result, competition is fierce at the top of the search engines. Are you forgetting your own market? The shift to the internet in happening, are you being left behind?

Advertising, General, Internet Marketing, search engine optimization, Web Development | Comments Off