Online marketing is defined from Wikipedia as the selling of products on the Internet. Online marketing, (also known as web marketing, search engine marketing, SEO or internet marketing) is extremely vital in todays internet savvy world. Online marketing employs different techniques to those of traditional marketing. As with any product or service, however, not all online marketing services are created equal.
It is unfortunate that many businesses forget to market on the internet for their business. Usually its the same “But…my business is different” attitude that causes this. Many feel that since they only serve a local area, or a smaller geographic market that Internet Marketing is not needed. This could not be further from the truth. A simple and effective internet marketing campaign using Pay-per-click marketing or Search Engine Marketing could have an incredible ROI or return on investment. Not only could you be on page one of Google search results multiple times you could virtually brand yourself as the “Top” business in your field for your local geographic area. Who wouldn’t want that?
Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods and strategies encompass a wide range of services such as search engine marketing (SEM)which can be broken down into search engine optimisation (SEO) and pay per click (PPC), display advertising, text-based advertising, behavioral marketing, software-based ads, e-mail marketing, newsletter marketing, Customer Relationship Management Marketing affiliate marketing, web press releases, interactive advertising, online reputation management(ORM), online market research, and also Social Media Marketing Methods such as blog marketing, multivariate testing or optimization and viral marketing.
With research confirming that 70-80% of prospective web customers use search engines or search directories to find relevant content, search engine marketing is the most widely used method of attracting visitors to a website. As a result, competition is fierce at the top of the search engines. Are you forgetting your own market? The shift to the internet in happening, are you being left behind?