While sometimes the lyrics of a radio jingle may appear hokey to modern day society, the advertisement and branding power is astonishing. For example, General Mills used a jingle and specifically played it in the Minneapolis-St. Paul area. What was the outcome? It was an absolute sensation to consumers at the time. In fact, it was such a success that it served to save the otherwise failing brand of cereal. In 1929, General Mills was seriously considering dropping Wheaties on the basis of poor sales. However, advertising manager Sam Gale pointed out that an astounding 30,000 of the 53,000 cases of cereal that General Mills sold were in the Minneapolis-St. Paul area, the only location where “Have You Tried Wheaties”? played.
Jingles have branding power. However, you need a good jingle. Big U Media in Tampa, Florida specializes in music jingles and has over 20 years of experience making jingles that people will not forget.
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