Trends That Will Help Define the Future of PR and Marketing

Posted by admin on September 1st, 2008

In June Edelman, my employer, and PRWeek held a two-day summit on the changing media landscape and its affect on business and education. More than 90 people participated. Recently we published a paper chock full of with actionable insights for businesses.  Here’s the conclusion I wrote.

Trends That Will Help Define the Future

The best way to think about new media, I have learned, is to look at the recent past and at the trends that are here now and seemingly have staying power. Apple CEO Steve Jobs once famously said “you can’t connect the dots looking forward; you can only connect them looking backwards.” He’s right. With that in mind, there are three trends that are likely to shape things over the next four years.

The Attention Crash

Though the current global financial crisis grabs all the headlines, there’s another storm quietly brewing – a crisis of attention scarcity. The inputs we have into our lives – that which we allow and those that are forced upon us – are exceeding what we are capable of managing.

The Attention Crash is here and it will only get worse. There will always be more content vying for consideration. In fact, Google CEO Eric Schmidt said “By the year 2019, it’s going to be possible to have an iPod-like device that will have 85 years of video on it. So you will be dead before you watch the whole [thing].”

Generation Y seems to be able to better manage this new environment, having grown up with a mouse in hand. But marketers who are a little more gray will need to adapt by creating and earning media that can break through the clutter and “stick.” This requires they keep things short, simple and visual.

Brands, media and individuals will have a role in mitigating the Attention Crash. Every high–interest niche will be met by digital curators who can separate art from junk online and present it in a very digestible form.

Already, some are jumping in. Intel partnered with to create a news tracker for IT professionals. The site also features Intel white papers and blogs. The New York Times too is transforming into a digital curator. On the newspaper’s technology site reporters cull through blog conversations that have bubbled up during the day and highlight and link to the most notable posts.

Social Networks Become “Like Air”

Social networking is here to stay – but it’s changing. As my fellow panelist Charlene Li says, it’s becoming “like air” on the Web. In essence, social networking is nothing new, really. It’s simply a digital, global and scalable manifestation of our desire to communicate with other humans. The technology makes it easy for like-minded individuals to connect and collaborate around the topics they care about. This can range from personal to professional interests. A lot of it revolves around social causes.

Today we have three big social network hubs – LinkedIn, Facebook and MySpace (an Edelman client). In addition, we have an expanding constellation of smaller social networks such as Beebo, Twitter, YouTube and the hundreds of thousands of vertical communities that comprise Ning – a do-it-yourself platform. There will be room for all of them to thrive, but consumers soon won’t need to visit these destinations to connect with their network.

Social circles are becoming portable so they can follow the consumer to any site they want to visit. Facebook and Google, for example, each have competing technology platforms that Web site owners can integrate to allow consumers and their social circle to connect in new experiences without having to sign up for another network.

Brand marketers that may be tempted to build their own social networks need to consider that there may not be room in people’s lives for more than one or two. They will need to plug into the social “air” supply that the large networks are building across the Web so that consumers can stay connected to their existing networks.

Google: The Reputation Engine

The third trend that also will continue its current trajectory is the rising influence of search, particularly Google. The search engine, as of this writing, has 70 percent market share in the U.S. and is even higher in other countries – but not all.

Google is much more than a search engine. It’s media.

Every day people make purchasing and life decisions based on what they find on the Web. Patients visit their doctor’s office armed with reams of information they found on Google, some of it right, some wrong. Consumers are accessing Google from their cell phones to compare prices when shopping. And Wikipedia, a site that no one controls, tends to dominate many high–profile search results.

Google, Yahoo, Microsoft and others are increasingly tweaking their algorithms to stop spammers and other “black-hat” types. Today most search engine result pages tend to favor high–quality content produced by media, brands and individuals.

Communicators will need to know how to create and earn content that is not only findable, but worthy of discussion so that it earns and maintains visibility in Google – which often makes judgments based on quality.

What the future looks like in four years know one knows. However, if businesses follow these trends, at least directionally, they will be prepared to navigate the new environment.

Tampa Advertising Company – A Few Good…

Posted by admin on July 8th, 2008

A Few Good Creative (Stop at Nothing)

Choosing the best advertising company can be a difficult thing. Finding an advertising company that can handle all your requirements even more difficult. Big U Media is an advertising company that can handle it all. Print, logo, Video, air time, direct marketing, jingles and internet marketing. Big U Media does it all. One company to handle all your advertising and marketing needs.
Contact us today at 1-813-984-2800 or visit

How many times have you wondered how those jingles that aired over the local radio station were made? And how many times have you thought about making your own radio jingle for your business advertisement?

The first radio jingle that was aired in radio was for a commercial advertisement. Soon jingles were then heard in radio stations across the United States that sung call letters. Today radio jingles have become a subject for collection.

If you are most business advertisers, you would really love to have your own radio jingle for your company. Its a time trusted strategy that has been used by such huge icons in the industry like Coca-cola with their famous Always Coca- cola Song.

In that last moment in the 70s before pop culture splintered into dozens of demographically defined slices, the local Top 40 station was a celebration of whatever was bland and palatable enough to appeal to every age and interest group, blended with just enough rebellion and nonconformity to seem fresh and exciting. With deejays pulling wacky stunts at every turn and stations giving away cash in all manner of contests, you could hardly afford not to tune in.

The Branding Power of Radio Jingles

Posted by admin on May 1st, 2008

While sometimes the lyrics of a radio jingle may appear hokey to modern day society, the advertisement and branding power is astonishing.  For example, General Mills used a jingle and specifically played it in the Minneapolis-St. Paul area.  What was the outcome?  It was an absolute sensation to consumers at the time. In fact, it was such a success that it served to save the otherwise failing brand of cereal. In 1929, General Mills was seriously considering dropping Wheaties on the basis of poor sales. However, advertising manager Sam Gale pointed out that an astounding 30,000 of the 53,000 cases of cereal that General Mills sold were in the Minneapolis-St. Paul area, the only location where “Have You Tried Wheaties”? played.

tampa radio jingles

Jingles have branding power.  However, you need a good jingle.  Big U Media in Tampa, Florida specializes in music jingles and has over 20 years of experience making jingles that people will not forget.

Call today 1-813-984-2800

Perhaps you’re an advertising agency or production house, and you need a custom jingle to flavor up your your client’s monthly radio or tv commercial. Or maybe you’re in the mood for a custom music score for the soundtrack to your company’s multimedia presentation. From commercial music beds and broadcast radio tv jingle production, to custom soundtracks and music scoring, Bob Fontaine can make it happen, all at an affordable, royalty-free, buy-out price.

Jingles can also be used for parody purposes, popularized in Top 40/CHR radio ormats primarily Hot30 Countdown, used
primarily for branding reasons. Parody also allows radio networks to bypass copyright law through parody provisions. It brands the segment as both
light-hearted and commercial, thus fulfilling its use as a branding component.  Does your Business need branding?

Contact Big U Media Today at 1-813-984-2800

Big U Media Secures An Emmy Award Winning Videographer

Posted by admin on April 14th, 2008

Tampa, FL – April 15, 2008 Big U Media a Tampa Florida Advertising and Marketing company welcomes Joseph Bamford to its video production team. Joseph Bamford began his career in video production and photo journalism in 1991. In 2003 Mr. Bamford was awarded an Emmy Award for his photo journalism. Big U Media is a full service commercial video production company that produces and edits videos for all types of businesses in Florida.



For more information, go to Questions can be directed to (813) 984-2800 or email:


About Big U Media (

Founded in 2003, Big U Media helps is a true one stop shop for advertisers. We provide campaigns for television, radio and print media. Full service video production of promotional videos. We help advertisers to reach their target market using various methods of advertising and marketing. Big U Media also offers complete Audio/Visual services. Professional installation of video conferencing, audio systems and digital signage.


Contact: Keith Webster

Phone: 813-984-2800

View press release here:Press Release: Big U Media Secures An Emmy Award Winning Videographer