How many times have you wondered how those jingles that aired over the local radio station were made? And how many times have you thought about making your own radio jingle for your business advertisement?

The first radio jingle that was aired in radio was for a commercial advertisement. Soon jingles were then heard in radio stations across the United States that sung call letters. Today radio jingles have become a subject for collection.

If you are most business advertisers, you would really love to have your own radio jingle for your company. Its a time trusted strategy that has been used by such huge icons in the industry like Coca-cola with their famous Always Coca- cola Song.

In that last moment in the 70s before pop culture splintered into dozens of demographically defined slices, the local Top 40 station was a celebration of whatever was bland and palatable enough to appeal to every age and interest group, blended with just enough rebellion and nonconformity to seem fresh and exciting. With deejays pulling wacky stunts at every turn and stations giving away cash in all manner of contests, you could hardly afford not to tune in.

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While sometimes the lyrics of a radio jingle may appear hokey to modern day society, the advertisement and branding power is astonishing.  For example, General Mills used a jingle and specifically played it in the Minneapolis-St. Paul area.  What was the outcome?  It was an absolute sensation to consumers at the time. In fact, it was such a success that it served to save the otherwise failing brand of cereal. In 1929, General Mills was seriously considering dropping Wheaties on the basis of poor sales. However, advertising manager Sam Gale pointed out that an astounding 30,000 of the 53,000 cases of cereal that General Mills sold were in the Minneapolis-St. Paul area, the only location where “Have You Tried Wheaties”? played.

Jingles have branding power.  However, you need a good jingle.  Big U Media in Tampa, Florida specializes in music jingles and has over 20 years of experience making jingles that people will not forget.

Call today 1-813-984-2800

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Perhaps you’re an advertising agency or production house, and you need a custom jingle to flavor up your your client’s monthly radio or tv commercial. Or maybe you’re in the mood for a custom music score for the soundtrack to your company’s multimedia presentation. From commercial music beds and broadcast radio tv jingle production, to custom soundtracks and music scoring, Bob Fontaine can make it happen, all at an affordable, royalty-free, buy-out price.

Jingles can also be used for parody purposes, popularized in Top 40/CHR radio ormats primarily Hot30 Countdown, used
primarily for branding reasons. Parody also allows radio networks to bypass copyright law through parody provisions. It brands the segment as both
light-hearted and commercial, thus fulfilling its use as a branding component.  Does your Business need branding?

Contact Big U Media Today at 1-813-984-2800

Advertising, Radio Jingles | No Comments »

Perhaps you’re an advertising agency or production house, and you need a custom jingle to flavor up your your client’s monthly radio or tv commercial. Or maybe you’re in the mood for a custom music score for the soundtrack to your company’s multimedia presentation. From commercial music beds and broadcast radio tv jingle production, to custom soundtracks and music scoring, Big U Media can make it happen, all at an affordable, royalty-free, buy-out price.

Jingles can also be used for parody purposes, popularized in Top 40/CHR radio formats primarily Hot30 Countdown and Christian Music News Scoop, used primarily for branding reasons. Parody also allows radio networks to bypass copyright law through parody provisions. It brands the segment as both light-hearted and commercial, thus fulfilling its use as a branding component.

Once again proving that Big U Media does it all.  Professional Radio Jingles, advertising, commercial video production, web development and hosting.  Digital signage and Audio Visual Rentals and sales.  A true one stop advertising resource in tampa bay, Florida.

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