In order to survive a business needs to follow several principles. First it is important that the business offer a good product. Second, the business must manage effectively the expenses of producing that product. And third, that business must make effective use of marketing public relations.

Even if a business has a great product and can manage productions costs, without good marketing public relations, it will not succeed. There have been many businesses with the first two keys that have missed out on the third and they are now history.

When we talk of marketing public relations, we are talking about a business’ reputation. Without a good reputation many businesses fail. If a business originally began with a poor product, but then improves the product, the damage may have already been done. It may be too late to save such a business. People will always associate that first product with the company.

The public is willing to forgive a company that has a good reputation for a model that does not meet their expectations. If that product is quickly replaced it goes to actually reinforce the public image of the company.

If your company had a bad start is there no hope? Of course there is hope, however you will need to work with extra diligence in the area of marketing public relations.

There are several ways that businesses can overcome such temporary setbacks in reputation.

Offer samples of the best product you can produce. Diet sweeteners developed a bad reputation in the 1970s. Cyclamates had been banned as causing cancer in 1969. Saccharine had a very bitter aftertaste. In 1984, everyone got a gumball in the mail which contained a new artificial sweetener. Almost overnight the reputation of artificial sweeteners changed due to the blue packets. With the image change, aspartame became the sweetener of choice for everything from soda to dipping strawberries.

A second way to change marketing public relations is to offer a better warranty. Kia motors used this strategy to gain a large share of the market. The first Kia’s sold in the United States markets were far from the best vehicles ever built. Even after Kia began to improve their vehicles but had a reputation to overcome. They began to offer the best warranty in the industry at the time, ten years or 100, 000 miles for all their vehicles. Today, they have gained a respectable share of the market.

Offer a better price. For many people, the ultimate determination of what product is bought it the price. Even if a company has had a bad reputation in the past some people will try the less expensive product. If your product has improved, then you will begin to get a following. Kia motors also used this campaign along with easy financing to win back their share of the market.

If you want to overcome problems with your public relations and marketing communications and businesses past and become a great company today, you must have good marketing communications public relations.

Business and Management | Comments Off

The success of a business is dependent on several factors. Businesses should offer the best products to be successful. They should effectively manage their costs of production to offer their product at a reasonable price and they must have the best in marketing public relations.

In fact marketing public relations is a factor that will bring success more quickly than a good product or a good price. Many businesses have offered the first two of this trio without the third and those businesses are now history.

Marketing public relations has to do with a businesses reputation. Businesses that do not have a good reputation are destined for failure. A business that begins with an inferior product may be destined to failure even if it later improves the product. Reputation damage has already been done. It may be too late already to get that business back on track. It may always be associated with a bad product.

Businesses that begin with a well designed product build a good reputation. Even if they have a product that is a dud, the public is willing to forgive, because of the earlier reputation.

We are not saying that it is an impossibility for a company to begin with a poor product to succeed. We are saying that it is going to take work in the area of marketing public relations.

Here are some ways that a business can overcome the marketing public relations area.

Offer samples of the best product you can produce. Diet sweeteners developed a bad reputation in the 1970s. Cyclamates had been banned as causing cancer in 1969. Saccharine had a very bitter aftertaste. In 1984, everyone got a gumball in the mail which contained a new artificial sweetener. Almost overnight the reputation of artificial sweeteners changed due to the blue packets. With the image change, aspartame became the sweetener of choice for everything from soda to dipping strawberries.

A second way to change marketing public relations is to offer a better warranty. Kia motors used this strategy to gain a large share of the market. The first Kia’s sold in the United States markets were far from the best vehicles ever built. Even after Kia began to improve their vehicles but had a reputation to overcome. They began to offer the best warranty in the industry at the time, ten years or 100, 000 miles for all their vehicles. Today, they have gained a respectable share of the market.

A better price can also help to overcome a former bad product. People may overlook a former bad product if you currently offer a better product at a lower price. The nickels and dimes strategy says to begin with a low price for a better product. If your product is equal to or better than your competition, you will gather a following that is willing to over look your past mistakes.

If you want to overcome problems with your public relations in marketing and businesses past and become a great company today, you must have good marketing public relations companies.

Business and Management | Comments Off

For any business to survive there are several keys. First the business must offer a great product. Second, the business must effectively manage its costs to produce that product. And third the business must have great marketing public relations.

Even if a business has a great product and can manage productions costs, without good marketing public relations, it will not succeed. There have been many businesses with the first two keys that have missed out on the third and they are now history.

Marketing public relations has to do with a businesses reputation. Businesses that do not have a good reputation are destined for failure. A business that begins with an inferior product may be destined to failure even if it later improves the product. Reputation damage has already been done. It may be too late already to get that business back on track. It may always be associated with a bad product.

The public is willing to forgive a company that has a good reputation for a model that does not meet their expectations. If that product is quickly replaced it goes to actually reinforce the public image of the company.

This is not to say that it is impossible for a company that began with a poor product to overcome that barrier. It is saying that it will take a lot of work in the marketing public relations area.

There are several ways that businesses can overcome such temporary setbacks in reputation.

One such way is by offering free samples. Prior to the 1980s, diet sweeteners were disgusting. Little white pills or liquid drops that were supposed to add a sweet taste made everything taste like earwax. The image of diet sweeteners changed forever in 1983 when a gumball came in the mail. This artificially sweetened gum did not have the bitter flavor of saccharine. The add campaigns showed fresh strawberries dipped in the sweetener and consumed without the terrible taste of other artificial sweeteners. The image of an artificial sweetener changed forever because of a free sample.

If you cannot offer samples, improve your warranty. This is the strategy that has been used successfully by Kia motor company in the United States. Their first vehicles were not good cars. As they began improving their cars they also offered longer warranties than anyone else in the United States. No one else in the industry at the time offered anything close to the 100, 000 mile ten year warranty of Kia. They warranty with a heavy advertising program has helped to bring them a healthy share of the American market.

The third strategy is to offer a better price. The bottom line for many people is price. Some people will overlook a bad reputation for a better price. If your product has truly improved you will begin to gain a loyal fan base. Products that remain poor in quality but low in price will eventually lose out.

A good public relations in marketing will overcome past problems and move your company to the forefront in becoming a great company. You can overcome problems of the past with your advertising marketing public relations and offer to the public a great product that will fill their needs.

Business and Management | Comments Off

For any business to survive there are several keys. First the business must offer a great product. Second, the business must effectively manage its costs to produce that product. And third the business must have great marketing public relations.

In fact marketing public relations is a factor that will bring success more quickly than a good product or a good price. Many businesses have offered the first two of this trio without the third and those businesses are now history.

When we talk of marketing public relations, we are talking about a business’ reputation. Without a good reputation many businesses fail. If a business originally began with a poor product, but then improves the product, the damage may have already been done. It may be too late to save such a business. People will always associate that first product with the company.

On the other hand, if a business begins with a good product and builds a good name, the public is willing to forgive that company if for a short while it offers a product of poorer quality than the first product sold.

This is not to say that it is impossible for a company that began with a poor product to overcome that barrier. It is saying that it will take a lot of work in the marketing public relations area.

There are several ways that businesses can overcome such temporary setbacks in reputation.

Offer samples of the best product you can produce. Diet sweeteners developed a bad reputation in the 1970s. Cyclamates had been banned as causing cancer in 1969. Saccharine had a very bitter aftertaste. In 1984, everyone got a gumball in the mail which contained a new artificial sweetener. Almost overnight the reputation of artificial sweeteners changed due to the blue packets. With the image change, aspartame became the sweetener of choice for everything from soda to dipping strawberries.

A second way to change marketing public relations is to offer a better warranty. Kia motors used this strategy to gain a large share of the market. The first Kia’s sold in the United States markets were far from the best vehicles ever built. Even after Kia began to improve their vehicles but had a reputation to overcome. They began to offer the best warranty in the industry at the time, ten years or 100, 000 miles for all their vehicles. Today, they have gained a respectable share of the market.

The third strategy is to offer a better price. The bottom line for many people is price. Some people will overlook a bad reputation for a better price. If your product has truly improved you will begin to gain a loyal fan base. Products that remain poor in quality but low in price will eventually lose out.

If your business can build good marketing communications public relations, they can overcome the problems of the past and move on to become a great company in the present with a new marketing communications public relations.

Business and Management | Comments Off