The first radio jingle that was aired in radio was for a commercial advertisement. Soon jingles were then heard in radio stations across the United States that sung call letters. Today radio jingles have become a subject for collection.

If you are most business advertisers, you would really love to have your own radio jingle for your company. Its a time trusted strategy that has been used by such huge icons in the industry like Coca-cola with their famous Always Coca- cola Song.

In that last moment in the 70s before pop culture splintered into dozens of demographically defined slices, the local Top 40 station was a celebration of whatever was bland and palatable enough to appeal to every age and interest group, blended with just enough rebellion and nonconformity to seem fresh and exciting. With deejays pulling wacky stunts at every turn and stations giving away cash in all manner of contests, you could hardly afford not to tune in.

Jingles can also be used for parody purposes, popularized in Top 40/CHR radio formats primarily Hot30 Countdown and Christian Music News Scoop, used primarily for branding reasons. Parody also allows radio networks to bypass copyright law through parody provisions. It brands the segment as both light-hearted and commercial, thus fulfilling its use as a branding component.

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