Cut Your Google Adwords Campaign Costs With Negative Keywords
As Google ads system is getting competitive, it’s not more easy to stay profitable and its getting to start a campaign with less work . You can start PPC profitable campaign now with Google Cash Detective 3. if you are serious about this business and want to beat your competition, but do not waste your money on new marketing strategies or techniques, negative keywords phrase technique works great and help you take your campaigns to the next level. Not only is it time extremely well-spent, you can use Adwords training center to learn how to use Adwords effectively and easily.
As you may already know, negative keywords are keywords you can add to your AdWords account at the campaign or ad group level would help you block your ads from coming up in the search results matching the negative keyword.You should know that negative keywords can be only used with broad and phrase match — do not use them with exact match phrases. With Google Cash Detective 3 you can easily spy on your competitors adwords campaigns.
Let me give you an example of how to use negative keyword and get best result. Let’s pretend you are bidding on the broad match of “storage shed”. This keyword gets 301,000 searches a month. If you look at the searches that are being tallied under the broad match of “storage shed”, you will also find this keyword “Ribbermaid storage” and storage shed plans this keywords are being searched for more than 18,500 times a month. You do not sell Rubbermaid storage sheds, or storage plans, so you add both of these as “-plan” and “-rubber maid” to your adwords ad groups or –you can do this to all the adgroups in your adwords campaign — to your campaign. You have simply weeded out 18% of the looks on the main keyword “storage sheds”, and hence just saved yourself not only the price of those clicks, but the damage they were doing to your click through rate by displaying ads to somebodies who aren’t interested in what you’re selling.
This Video can help you learn more about Pay Per Click marketing:
And that’s just the tip of the iceberg. In the above example, I checked the keywords once that were triggered for the broad match term with the help of Google Keywords tool. The real results of negative keyword research come from looking at the results in your own campaigns. This can be easily done by running a search query, or, use the new interface, you can easily check negative kwyrods list within your adgroup by going to keywrods tab and then see the search term. If you select “all” from the “see search terms” card, you’ll see the actual search enquiries that people used that triggered your ads for particular keywords.
If you’re applying broad match keywords the first time you actually find what your advertisings are showing for you may give you quite a blow. Google sometimes matches real search queries to keywords in your account pretty loosely. It can get as loose as a search query for “dog treats” triggering an ad tied to the broad match of “dog food”. meaning that, this is great, because it gains your ads more exposure, but if the results are terrible and are costing you money, you may wish you had began making negative keyword research months ago. Feel free to visit our Online Marketing website to learn more.
