Archive for March, 2009

Article marketing is one the important strategies to adopt if you want to have a successful online business. However coming up with quality content for your articles can be challenging.Yet to be effective in your article marketing quality content is important.

Do you struggle to find quality content for your articles? Sometimes it can be very difficult to come up with informative and interesting content for articles that market your product or website. Article marketing is a very effective internet marketing strategy, but it is important to use quality articles to generate targeted traffic. This technique may help you to find new sources of content for your articles.

Using interviews for article content
A good strategy is to interview an expert in your niche. Then you can use that information as content for your articles.

Here are ways you can use an article based on an interview.

You can encourage readers to visit your website use the interview as bait. When writing your article just use snippets of the interview mixed with your own information. Then at the end of your article inform your reader that the entire interview can be read at your website and include a link to this interview. Having caught your reader’s interest they are very likely to click on the link to be the interview and this will create more web traffic for your website.

When writing an article based on the interview it is important to give your article some credibility. When you do this in the article, you then have the opportunity to use the resource box for yourself as the author. In this way you can include live links in the resource box to the web pages or products that you want to market.
Using this interview strategy it is important to plan the interview ahead of time. Think about information that your readers would be interested to learn, and planned questions to ask the person during the interview. When selecting a person to interview, think about the kind of expert who would have interesting information to impart to your readers.
When you are conducting the interview with the expert, record the live interview. Firstly you can get the interview transcribed and that means you how both audio and a written version of the interview. You can then make the interview available as an MP3 audio file or on a CD. Later you may wish to include the audio version of this interview as part of a larger product package.
After completing the article, to give the person you interviewed a copy of it. Readers enjoy interviews with experts in topics that they are interested in. Article marketing with quality articles is an excellent method to develop a successful online business. PortalFeeder membership has training and software to help you use article marketing effectively and at the same time reducing some of the hard work.

Creating Your Own Online Marketing Plan

Posted by admin on March 30th, 2009

Creating Your Own Internet Marketing Plan

Lack of an internet marketing plan for your small business at its inception may cause trouble when you attempt to promote it. Internet marketing is not about simply putting some keywords in the text of your site, it is extremely complicated. An internet marketing plan is made up of eight prime phases: Formulating a Strategy, Getting a clear picture of the situation, Understanding the Customer, Market and Product Development, Product emplacement, Pricing Approach, Product Allotment and Online Promotion.

Phase One: Strategic Preparation. A few things should be kept in mind in the process of online campaigning for your business. You must ask yourself what you are good at. You need to discover how your business is different from the rest by discovering the advantages that you have over your competitors.

Stage Two: Getting a clear picture of the situation… This is undertaken to enhance your knowledge regarding the market you are present in. For achieving the same you can perform SWOT analysis, industry analysis as well as competitor analysis. Good knowledge of the industry you are in will help enhance your chances of succeeding in the same. Some people won’t have to setup an internet marketing plan. Example: those who mainly use pay per click marketing. In such a case, visit Pay-Per-Click Ninja.

Stage Three: Understanding the Customer…. This stage requires you to get educated about your customers. What is the strategy that you will adopt to advertize to a person who is practically unknown to you? You should have knowledge about their likes, dislikes, hobbies, jobs, family life, etc to be able to successfully promote your business. Creating personalities to represent target customers and generating a marketing plot is not uncommon for some businesses.

Step Four: Focusing on the Product and the Market… In this step you segment your market and take steps to make sure your company is distinct from the competition. This is also called the “Unique Selling Point” or “USP”. Pay-Per-Click Ninja can be your perfect companion if you want to do PPC.

Fifth Step: Product alignment. To put it simply, when a person is told the name of a company, there is a clear perception that comes to mind. What opinion should be formed in the mind, when your company name is heard? A thought must be given to this aspect. You need to be aware of the manner in which you will place your business in your customers mind. If you haven’t learned about them yet, acquaint yourself with the 4 Ps of marketing: product, position, promotion, and price.

Stage Six: Pricing Approach… In addition, this is also one of the four Ps of marketing. You need to know how to effectively price your goods or services. A skillful approach would be to see what your competitor is charging. Undercutting their prices is essential if you have recently joined the business. Before going further, go and read this Pay Per Click Ninja Review

Step number 7: Product Distribution…. Also acknowledged as position, this is the second P in the four Ps of marketing. This is the place where anyone can access your product or service. Having an internet business in certain implies that the internet is your position.

Phase Eight: Online Advertisement. This is the approach that you will adopt for promoting your business on the internet. Diverse methods such as article marketing, pay per click advertising, search engines and newsletters are available in lot at your disposal. Experiment with each of them and try to find what best suits your business.

With a bit of luck, you should be able to use this information to set up your very own internet marketing plan.

As more Tampa and Brandon organizations increase the number of email marketing programs due to their diminishing advertising budgets in 2009, it is important to grasp which statistics you should monitor and how doing so could help future email marketing campaigns. Most email marketers today watch statistics that are directly related to their particular email marketing objectives. For example, if you are sending HTML emails to prospective clients you may utilize open rates as a measure of your campaign’s achievement. Other stats which may assist your email marketing campaigns moving forward include: open rates for each distinct day and time, click-through rates and goal conversions.

As a Tampa or Brandon business in the development stages of an email marketing program, would you be interested in knowing what sort of open rates other email marketers are receiving? According to well-known email marketing services provider Aweber, the average open rate within their network for April 2008 was 13.6%. Please keep in mind that this figure may not be relevant or a realistic figure for your specific industry, nevertheless if your open rate is below this figure do not feel discouraged. What you can take out of this figure is simple, if your open rate increases over a short period of time than more prospects are reading your broadcasts and vice a versa. The next metric related to open rates which may be of great importance to your Brandon email marketing programs include the day and time of your email broadcasts.

Do you know which day and time has brought your email marketing programs the highest success rate? Most email marketers may quickly answer “Tuesday, Tuesday, Tuesday”. Well, this may be true for many email marketers in the industry. The truth of the matter is that each of our email marketing campaigns or email marketing clients have a distinct message to offer a specific audience. So what works for audience #1, may not work for audience #2. To have a better idea, simply test your email audience and track your statistics for each campaign. Within a few broadcasts, you may quickly find what works best for you and your specific audience.

In addition to monitoring your email marketing statistics, you may also want to ask your Tampa email subscribers or prospects to add you to their contacts list or “whitelist”. This may help you to improve the response of your email marketing campaigns.

If you’re a Tampa or Brandon corporation using email marketing and would like to learn how email marketing may help you gather more leads, increase service total sales and brand awareness, simply register for Spotlight Creation’s free informational e-newsletter.

Promotional Products For The Business

Posted by admin on March 28th, 2009

In an industry where exposure is important, promotional products are ways to get the word out there about your business. As soon as you inform what kind of services you offer and products your provide, promotional marketing will prove to be a businessman’s best friend. Refer to Giant inflatables for more information.

Promotional product is a way of promotional marketing. The promotional advertising on internet sites have proven to be quite beneficial for the businessman because more and more people are aware of the services they can receive from the company.

Popular promotional products for the benefit of a business are as follows:
1. T Shirt Printing
Imagine the exposure your business will get with random people wearing shirts displaying your company’s logo. If you work on the design hard enough, they might even wear it when they’re out in public which means more exposure for you.

2. Water Bottles
Surprisingly, these have become promotional products as well. If you think that it’s just gyms and sports clubs doing this, think again. Nowadays, even corporations rely on plugging their businesses by asking promotional product manufacturers to have their company’s logo imprinted on these drinking containers.

3. Temporary Tattoos
Some corporations hold events where they hire a tattoo artist who puts the company logos on the guests’ arms, wrist, shoulders or other visible parts of their bodies. It may only be temporary but at least these people know about the company. In fact, they can say they wore the company!

4. Stickers and Labels
Just like tattoo, companies invest in stickers and labels for people to spread the word about their business. Rather, stick the word about the business. Go to advertising blimps for more information.

5. Mouse Pads
Darth Vader and Bart Simpson should not be the only ones gracing on mouse pads. Your company logo can do the same. At least with this promotional product, you will be sure that people get to see your company logo whenever they use their computers.

6. Coffee Mugs
Imagine your company logo greeting your target customer every morning as he sips coffee.
Now that’s a smart move.

7. Pens and Pencils
Clearly the most popular promotional product businesses and companies resort to. Pens and pencils bearing company logos are everywhere simply because this is the most accessible. Hey, everybody uses pens and pencils.

8. Refrigerator Magnets
Just like coffee mugs, refrigerator magnets bearing the logo of the company will surely greet the target market a very good morning indeed. It will also greet the target market a very good evening when he grabs a midnight snack.

9. Advertising Balloons
During company fairs, businessmen invest on a budget that will allow them to afford advertising balloons. Clearly, this is more expensive than the promotional product items that were mentioned earlier mainly because this one is gigantic in size. The minute it flies up in the air, people near that radius will see the company logo and know the business.

10. Clocks and Watches
This is also slightly more expensive than the other paragraphs because inputting the logo on these items mean more care considering that this will be placed on clocks and watches. It will take the promotional product manufacturer a harder time in achieving this feat as opposed to putting the logo on mugs, pens or pencils.

A smart businessman knows that in order for his business to succeed, he must get the word out there. This is the first step.
Visit advertising balloons for further information.

The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.

Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

1. Know the best program and products to promote. Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.

There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.

Write free reports or short ebooks to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With ebooks, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

2. Collect and save the email addresses of those who download your free ebooks. It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.

This is the simple reason why you should collect the contact information of those who downloaded your reports and ebooks. You can make follow-ups on these contacts to remind them to make a purchase from you.

Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.

But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.

Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

For more info visit: Search engine optimization help and SEO marketing.

For the tips about web traffic – visit this blog.

Hot air balloons are in these days and it is here to stay forever. This statement is said with conviction because hot air balloons have so much to offer. A lot of people have written in their journals or lists of things to do “to ride in a hot air balloon” and reality television shows are some venues where a person can actually make this dream come true. Go to Giant inflatables for more information.

Fortunately for everyone else, one does not have to join a reality television show to ride in a hot air balloon because the hot air balloon industry is actually growing pretty fast. So once you are in a state where there is a wide open space, check the yellow pages for hot air balloon companies that can make you experience this exciting adventure.

Hot air balloons catch attention because their huge and they fly. Anything that is visible to the eye and flying is always a novelty but for it to be considered more than just a novelty lies in how the things look like. It is important then for hot air balloon companies to work on their signage or creative execution as the people in advertising would like to call it. An advertising balloon signage more than catching the attention also sets the mood for people who will be riding in the balloon.

It is therefore no wonder that most popular kinds of advertising balloons today are those that are shaped like different characters. You will see some of these advertising balloons shaped like giant gorillas or even objects. There are some advertising balloons that are formed as popular cartoon characters like Mickey Mouse or Garfield.

These types of advertising balloons are becoming increasingly popular as they never fail to catch the eye of any spectator young or old from down the road. By floating on seemingly endless skies, these large advertising balloons can even be noticeable from miles and miles away, having a wide reaching impact at any one time.

One advantage of following an advertising balloon campaign is that it can be easily managed. You do not have to follow and go through a lot of procedures just to have your own advertising balloon going. All you will need is having your own balloon with your logo or brand made or rented all you are all good to go. Refer to advertising blimps for more information.

Another advertising balloon advantage that you can enjoy is that they are cost effective. These balloons can be used over and over again numerous advertising campaigns and they are pretty mobile that you may be able to use them anywhere.

Just like advertising in the usual mediums, advertising balloon signage should be able to translate properly the concept behind the entire idea of using a hot air balloon to sell a brand or idea. The first thing to consider is the space available and how to maximize that given space. A hot air balloon definitely has a limited space so the art directors should be able to focus on one picture and a short phrase that should be enough to work on.

It would be useless to have too many things going on if it cannot be seen by people on ground. Focusing on a logo and a tagline would be sufficient to get your message across. If the brand or company is identified with a certain color then it would be good for that color to be painted all over the balloon.

A carefully laid out advertising balloon signage can spell success for your brand or for the event you are holding. It is a must that you give proper instructions for the art direction to work well with your big idea after all a hot air balloon is big enough to command attention of people who are around the vicinity where it will fly.

And most important of all, advertising balloons have real impact on people that conventional advertising methods often lack. All these make such balloons a very valuable advertising tool that businesses just cannot lay by the wayside. Visit advertising balloons for further information.

Online Marketing Principles And Their Applications

Posted by admin on March 24th, 2009

Fundamentals of Internet Marketing put to use

First things first, google cash detective is the best way to spy on those marketing principles as they are practiced by your competitors. If companies want to market their products in the best way, then they have to go beyond spamming for the sake of advertising and follow internet marketing principles. Internet users share a common dislike for spam and they tend to stay away from anything that resembles it even slightly. Target marketing is an important medium, used often to reach people through the internet.

The plan is that you should target online groups and individuals who have already shown interest in goods or services similar to yours rather than spam one hundred people in the hope that two like your product. You shouldn’t feel too bad about reducing the amount of exposure by doing this; after all you will also manage to do away with a significant portion of negative publicity. Sending email advertisements to people who are not interested in your merchandise in the first place will make them assume that your company is one of those unreliable spamming operations.

You can’t change the way people think of your product and their perception of your business practices irrespective of the fact that you are not such a company. Focus your marketing ideas on a group of people interested in things similar to yours to step up the probability of achieving better sales figures. There is not much difference between internet marketing principles and other means of promotion.

The primary rule is to ascertain how much people are willing to pay for your product. Product / Service value is often wrongly estimated by the owners. The very first time an advertisement or a commercial is seen by people, they form an opinion of what is being marketed. If they see something they think is priced too low, they might decide that it’s made with lower quality parts and decide they don’t want to buy it.

A very high price will rule out possibility of a purchase right away. You can always look online to find out how much your competitors are charging for similar products. You must plan your price so that it is little lower than theirs which will give people the impression that they are getting a more beneficial deal. To make sure that they do not have any doubts regarding the quality, ensure that it does not sound like too good a deal. If you are still having trouble in pricing your items, you could go to a message board discussion, which might be a good source of ideas on the price people are willing to pay for similar items.

This kind of research is regularly undertaken by large public relations firms for their clients . Remember to keep everything you do as professional as possible and don’t be too pushy. Once you follow these internet marketing principles, it will be very easy for you to gain knowledge on promotion of your company in a safe and easy manner.

Did you know you could find profitable markets, keywords, ads, landing pages almost at the click of a button? Read this Google Cash Detective Review to find out how.

Advantages of Giant Advertising Balloons

Posted by admin on March 24th, 2009

They say that the bigger, the better. This would seem true, the bigger a kid then the most likely will that kid be a leader of his group because he will command respect out of sheer size, the bigger the ads in the papers the better that is why companies spend so much for full page ads, quick service restaurants have biggie options for people who prefer to share meals at a cheaper share price and for people who have big appetites and many other examples of why big is better or in some occasions best. Go to Giant inflatables for more information.

Advertising on giant hot air balloons is fast becoming the best and most spectacular form of publicity available. A giant advertising balloon as a public relations tool, there can be no other choice that is as effective when organizing events and conventions.

Using a giant advertising balloon can provide you with a unique opportunity to be able to relate with clients and to be able to put your relationship with them up to a unique start. The uses for an advertising balloon are very broad. A giant advertising balloon can be an excellent addition to your existing marketing campaigns. Using this unique promotional method will be able to set your company apart as a leader in innovation and creativity.

A giant advertising balloon does not pertain only to very big hot air balloons. It can actually pertain to almost anything helium operated to float on air with a brand splashed across its body. Giant advertising balloons are best for big events. Product launches of big companies will have the like.

However these giant advertising balloons are more appropriate for big events that are held in an open area. It can be the center point to serve as a guide for all the people who are milling around to join the festivities. You must realize that the farther that your business or event is being seen, the more customers you can reach. Using a unique method of advertising like a giant advertising balloon would most likely attract them to your products. Refer to advertising blimps for more information.

Giant advertising balloons can be seen for several blocks and can even be seen up to three miles away. It is just like having your own floating billboard but with more attractive power. As compared to billboards, giant advertising balloons are far cheaper to use and they are not fixed in just one place like billboards so you may be able to use them from another location whenever you want to.

Another advantage that using a giant advertising balloon for your campaign is that you can own this piece of advertisement unlike other forms of advertising such as radio, newspaper or magazines. Your balloon can be set up at anytime and anywhere and it can create an immediate impression on everyone.

As you might well know, advertising is about catching the attention of a certain audience to make them aware of the services and products that your company is offering. Use a giant advertising balloon and see how immediately it can draw everyone’s attention to your business. Comparing the cost of owning a giant advertising balloon to your advertising expenses in magazines, newspapers and radio you will be able to find that balloons are just a fraction of the cost considering that you own the balloon.

There are no other forms of advertising that can be just as effective in targeting the people most likely to stop by into your location and check out what you have to offer way better than advertising balloons. Advertising balloons can also great for tradeshow booths and exhibits. Many companies spend thousands of dollars to have inflated balloon signs hung from the ceiling of the tradeshow hall to catch the most attention from the visitors. You can try it out for your own business and see how it can effectively help provide promising results for you.

Giant advertising balloons are the way to go if you want a magnanimous set-up cum promotion. The use of giant advertising balloons as part of a marketing campaign is something that should be considered as long as financial allocation permits it.

Tampa Advertising Agency

Posted by admin on March 22nd, 2009

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Tampa Advertising Agency

Posted by admin on March 22nd, 2009

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