Archive for December, 2008

Professional Video Production In Your Marketing

Posted by admin on December 29th, 2008

Video production is the art of creating artistic video presentations using audio and video to produce movies or other video content with the use of a video camera, video editing tools and software. The end product may be used for business or personal use such as corporate events, special occasions and celebrations. Video production companies also require a physical space to work on film, edit and even film in closed settings. Some video production companies only work on weddings or other events and will require the videographer go to the client.

Video production operations that require streaming video include ingest, editing and playout. Each concurrently accessed stream of video consumes a portion of the Volume’s total minimum available bandwidth.

But you got what you paid for when it came to image quality. The challenge of the independent video producer was to always balance the quality of the image with the cost of the gear, and most often quality lost. But if you are searching for a stunning and priceless record of the most important day of your life – you have come to the right place. But perhaps he figured that he will get better quality encoding from 640×480 input files, than he would get from his capture program’s quick-and-dirty downsampling done in realtime during capture. Unless there is hardware doing the downsampling, this may be true.

But if potential clients and customers don’t know you exist, or can’t find you -what do you do? But did you know we also have an award winning Video Production department capable of handling all types of projects; from television commercial production and corporate marketing videos to personal family and wedding videos. We also have the ability to deliver your projects on whatever format you desire, including Streaming Video and Email Video Services.

Social Media Optimization is growing, with the likes of and, a video production professional must have the creative and have the technical expertise to put your business on the web. Get your message out to the world via a professionaly produced video. The web is a fantastic financial resource for your business that only continues to grow. Social media marketing is the answer to connecting to your customers where they are already interacting: social networking sites like YouTube, Facebook, LinkedIn and Twiiter.

The Evolution Of Video Conferencing

Posted by admin on December 22nd, 2008

We are all familiar with standard-definition (SD) analog television. It is the television (TV) we have known and watched for decades. NTSC TV (used in North America and a few other parts of the world) displays pictures consisting of 525 lines of resolution at 30 frames per second. PAL TV (used in the rest of the world) displays 625 lines of resolution at 24 frames per second. Still pictures are first drawn on all the odd numbered resolution lines; after that, the same picture information is drawn from the even numbered lines. Given there are two frames painted on the monitor, this is referred to as 50/60 fields per second. This odd/even drawing pattern is called interlacing, which was developed to conserve transmission bandwidth (the data rate capacity of a given network connection). This resolution is referred to as 480i, and it provides 240 unique lines of picture information. The bandwidth required for SD at home is 45-90 Mbps.
For small video monitors (less than 27 inches), standard-definition television looks reasonably sharp and smooth. However, as screens increase beyond 27 inches, it is easy to see degradation in picture quality with the 480i format. Jagged lines, blurry outlines, washed-out colors, visual noise, and choppy movements may be noticed.
The progressive scan format is an alternative to interlacing that improves picture quality on larger screens. Progressive scanning combines 480 unique lines of picture information into one picture frame and corrects picture quality automatically. Progressive scanning reduces jagged pictures and smoothes movement on larger monitors. For standard-definition television, this resolution is known as 480p.
True high-definition video displays picture resolutions of 1080i or 720p. Resolutions other than these are not truly high-definition.

Of the many formats available, the following six are considered true high-definition formats.

The high-definition formats provide more visual information than any standard-definition format. If the screen resolutions are converted to pixels, it is easy to see that the high-definition formats can provide at a minimum up to four times more visual information than the 480i format. The following table gives the screen resolution in pixels for the common formats and aspect ratios.

To understand this visually, think of the television screen as a computer monitor. Imagine what would happen to the quality of a 640 X 240 (480i equivalent) low-resolution digital picture if stretched across a 42-inch screen. The image would be distorted due to not enough picture information being available to provide a high quality view of the low-resolution picture. The increased pixel count inherent in the high-definition formats provides better picture quality and makes viewing images on larger screens clearer and easier to watch. In video conferencing, this enhances the overall viewing experience and eliminates meeting fatigue. Colors are also more vibrant and realistic, and movements are sharp and smooth.

Business Blunders- Recession Advertising Or Lack Of It

Posted by admin on December 15th, 2008

While the media rants and raves over the “global recession”, there are many businesses that are making mondy – and lots of it.  Thankfully the media doesn’t control the economy or else we would all be standing in line at the soup kitchen.

One of the largest mistakes I’ve seen businesses make, especailly during a cyclical “economic downturn” is to pull money from advertising and marketing.  Business owners suddenly restrict spending and hold advertising budgets because they feel that money spent on advertising and marketing is wasted.  Advertisng and marketing takes 2nd, 3rd and forth place in positioning funds related to the business.  This is a huge mistake.  Truth be told, businesses must advertise to survive.  If you don’t advertise you wont survive this recession and your business could fail.

Perhaps some will not believe what was just written.  It is true.  You must advertise to survive.  If your advertising doesn’t work or you feel its not working the problem ins’t the advertising in may be the advertisment or the method used.

How to develop a successful ad campaign

Many are not aware of whats needed to make a successful and profitable ad campaign.  Going it alone with money and time spent on an unseccessful campaign using and advertising or marketing company like Big U Media can give you and edge and help maximize your campaigns profitabillity.

Responsive advertising

Many business owners don’t understand how marketing is supposed to work.  Each ad should be bad so that results can be measured.  Advertising without measuring is irresponsible and costly.

Ads should be developed and monitored, updated and analyzed in regards to return on investment or ROI.  Each ad campaign had better be profitable and made more profitable.  Advertising is planned ahead of time, launched and measured for effectiveness.  The ad should be continuously updated and improved for ROI.  Advertising works, only if done correctly.

If your advertisng and marketing is not profitable, you need help.  Don’t spend another dime on  poor advertising that dosen’t deliver results.  Every Advertising campaign should increase business profits.  Let Big U Media, a Tampa Ad Agency help you define, design and promote your advertising campaign.  Big U Media, results based advertising.