Archive for July, 2008

Have you notices  how much more digital signage you’re seeing now a days?  Look at how many monitors you see in stores advertising products.  Well, you’re about to see more. “Later this year, at ShopRite supermarkets in the eastern US, Microsoft will be rolling out computerized shopping carts. These carts will allow people with a ShopRite card to enter their shopping list on the ShopRite site from home, and then pull up the list on their grocery cart when they swipe their card. The new carts will also display advertisements depending on where in the supermarket the cart is, using RFID technology to help locate it.”

“Later this year, at ShopRite supermarkets in the eastern US, Microsoft will be rolling out computerized shopping carts. These carts will allow people with a ShopRite card to enter their shopping list on the ShopRite site from home, and then pull up the list on their grocery cart when they swipe their card. The new carts will also display advertisements depending on where in the supermarket the cart is, using RFID technology to help locate it.”

shopritelogo.jpg

Big U Media Technologies has been named as the U.S. distributor of the Soundog audio system.

Manufactured by Sprox, Inc., the Soundog system consists of a 4-, 6-, or 8-channel transmitter and wireless tabletop speakers. The Soundog speakers allow restaurant and sports bar patrons to hear audio right at their tables from any of the displays stationed around the establishment.

BTX Technologies has been named as the U.S. distributor of the Soundog audio system.

Manufactured by Sprox, Inc., the Soundog system consists of a 4-, 6-, or 8-channel transmitter and wireless tabletop speakers. The Soundog speakers allow restaurant and sports bar patrons to hear audio right at their tables from any of the displays stationed around the establishment.

Soundog’s wireless audio technology has unleashed a new way for sports enthusiasts to enjoy sporting events in a bar or restaurant setting — seeing the game while simultaneously hearing the play-by-play commentary. Employing a long-range frequency, the Soundog speaker allows customers to audio surf through eight programs being broadcast simultaneously. While the establishment selects the programming, the customer can control the volume using digital push buttons and an easy on/off volume control on a hand-held unit.

Said Doug Buday, CEO of Sprox, Inc. “We are confident that this agreement will provide greater access to Soundog for a broader customer base, while also offering hands-on, high-quality service.”

The digital eight-channel transmitter, which broadcasts sound over a low FM frequency, does not interfere with other wireless devices. Soundog works with any standard or high-definition cable or satellite receiver, including DirecTV or any other audio source. The system runs for a minimum of 16 hours on a single charge, and recharges overnight on a wall-mounted charging station called the DogHouse.

“We are proud to be a Soundog distributor in the U.S.,” said Ken Avis, president of Big U Media’s Audio/Visual division. “We have a history of providing innovative A/V solutions, and Soundog is certainly no exception. It is a real breakthrough product that brings the game to life for sports fans, while also increasing profits for bar and restaurant owners.”

Founded in 2001 in Charlevoix, Michigan, Sprox®, Inc. manufactures and distributes Soundog and Sprox Display Technologies. Soundog is a wireless, tabletop audio system that enables customers to hear sound from TV sets in commercial establishments using a long-range frequency. Soundog provides customers the opportunity to interact with televisions wirelessly using digital push buttons and an easy on/off volume control. Soundog can be found in bar and restaurant establishments throughout North America including Applebee’s, Beef O’ Brady’s, 99 Restaurants, Bennigan’s, Buffalo Wild Wings, Damon’s Grill, Hooters and Smokey Bones Barbeque & Grill.

Does SEO Consulting Have a Future?

Posted by admin on July 10th, 2008

Try not to look like a country bug. Blend. Blend in.
– Flik, A Bug’s Life

The complexity of SEO, the forensic nature of parsing words and matching lines, is a hard sell. How do you describe it without sounding like Lou Grant, as opposed to a can-do service provider? PPC is transparent, measureable, a better market to focus on.

SEO versus PPC. Experiential versus rational processing. Intuition versus logic.

Once upon a time, there was no ‘versus’, no sound of a hair, splitting. Just SEO and PPC. Now, as the online market matures, limbs get minds of their own, and the question becomes, “Which would you prefer, working in organic search or working in PPC?” And I say, “Organic search” (because I’m trying to be cool). But I mean, “PPC” (because I need to eat).

And I also speak today, because I can’t help it, about the parallels I see in the evolution of the online marketing sector today, buffeted by a recession (petty distinctions among the econ gurus aside) as a mirror of the games development industry in 2000, buffeted by the dot com deflation.
Why Pay-Per-Click is Important

Pay-per-click marketing allows you to test in real time. Conversely, the more expensive the associated PPC ads are, the more value there is in performing SEO on a site in a paid niche.
Why Traditional SEO Consulting Tires Easily

In a frontier, we few settlers have the time and space to hold hands, to tame the beasties. With online marketing, the elastic mindshare stretches ever outwards, and how a client interacts with the media and people in their marketplace (and here I’m thinking particularly of social marketing, semantic search etc.), rapidly morphs as time delivers a consumer and producer net-literate family – we will watch our care grow surly, independent and, oddly enough (or maybe not oddly at all), conservative and risk-averse.

Oh dear.

As SEO movers and shakers, then, our assumed mantle of progenitors will, as history teaches, count for nought; it will be up to us to change. Again.

But, here’s the thing: companies and corporates, for all their twittering on about flat management structures, are hierarchical, irrespective of how big the base or how shallow the pyramid. And I mention this because, at this stage in the evolution of the search marketing industry, the internal architecture of a company cannot accommodate what is, at this moment in time, an essentially horizontal agent – the SEO analyst. You can tell that companies are caught in the headlights of oncoming online traffic, because they invariably advertise for an online marketing manager “….reporting to the Marketing Manager.”

Ah lads, get a grip.

I have faced grown marketing managers across the mahogany tables of traditional sales and marketing lairs, lilac carpets bristling with empathetic static, as their watership down eyes peer into mine, pleading with me to answer that question normally reserved for their newly-appointed, crabbid-out CEO, but now commandeered almost exclusively on the appointment of an online marketing executive, “What the hell am I supposed to do with him….?”

Empathy is a shared keyword. You hear a lot of talk about empathy. Perhaps, as an online marketer, I can admit to valuing the relationship with the Client more than the relationship with the product. Liking the Client drives motivation. I wouldn’t worry about it – it’s a growing pain.

The point is, search results – the kind that the Client wants – are predicated on future, not current, ambitions. Marketing managers, and their staff – they implement based on what’s coming down the product pipeline. The Head of Search Marketing, on the other hand, is required to be at the conception of the new ambition, before the specifications are written, at the point where the Boss wakes up in bed in a cold sweat, turns, and, leaning over his (shhh, sleeping) Corporate Body, whispers to his online acquisition principal (who, convinced that he as ‘a bit of all right’, as opposed to being, quite literally, just ‘a bit on the side,’ is patiently consuming lines of shifting search engine algorithms under a night-light livid with the colour of validation), “I think I know where this is going to next.”

Yummy.

With marketing managers, size matters; we, on the other hand, console ourselves with the thought that it’s what you do with it that counts. Traditional marketers view adrenaline as a reward; we view it as a rival for our charms. Design versus dasein. A chip in the sugar.

Which reminds me: epistemology and metaphysics, logic, semantics – we need philosophers, not technologists (whatever they are). And still we repeat the sins of our forebears, when online games recruitment banged on about quote having a passion for gaming unquote, until it copped itself on and realised that what games development needed were full sets of feet to march forward upon, not more ingrown toenails. Perhaps even we can teach the old dog new tricks.

Less self-regard, more oxygen. To paraphrase William Goldman about another all-sex, zero-foreplay industry, nobody knows everything.
Why Traditional SEO Consulting Will Persevere

Businesses that value their online objectives will be clever enough to realise that you can internalise process, you can internalise implementation, but you must outsource strategy, you must outsource training, you must outsource mentoring, you must hold your nerve, be sufficiently confident to absorb externals telling you what needs to be done – and what doesn’t. The only people I know who can provide that level of service are people who value what they have learned from their mistakes more than their successes. Scars versus skills. SEO versus PPC.

Cor. And blimey.

John HARGADEN
wevolution.ie
The Article in its entirity: http://www.seobook.com/does-seo-consulting-have-future

Tampa Advertising Company – A Few Good…

Posted by admin on July 8th, 2008

A Few Good Creative (Stop at Nothing)

Choosing the best advertising company can be a difficult thing. Finding an advertising company that can handle all your requirements even more difficult. Big U Media is an advertising company that can handle it all. Print, logo, Video, air time, direct marketing, jingles and internet marketing. Big U Media does it all. One company to handle all your advertising and marketing needs.
Contact us today at 1-813-984-2800 or visit BigUMedia.com

Big U Media Now Offers Soundog Wireless Audio System

Posted by admin on July 7th, 2008



Soundog® wireless table top audio system

The Soundog wireless table top audio system allows customers to select and hear the audio for the TVs they can see in the bar or restaurant. Easy on/off volume control and TV selection creates a great table top experience.
Soundog Wireless Tabletop Audio Systems which transmit the audio portion of TV programming to the listener via wireless receivers which can be located anywhere within an establishment. Viewers can select from up to eight programs being broadcast and can AudioSurf the available choices. The Soundog speakers will be the sole source of audio for the high definition television sets manufactured by such industry leaders as Toshiba, Mitsubishi, Zenith and Sony.

Soundog Wireless Tabletop Audio Systems can be found anywhere multiple television programs are being broadcast. Recently HMSHost, management company for the FOX Sports Sky Box Bars and Grills located in airports across the country, approved the installation of Soundog Systems in all locations nationwide. This announcement followed three months of extensive testing at LasVegas McCarron International Airport where Sprox had to prove that the Soundog would not interfere with sensitive airport communications and security. Soundog Wireless Tabletop Audio Systems were originally designed for use in the bar and restaurant industry, but have found commercial applications in health clubs, waiting rooms, lobbies and sports books.

Sample system

8 different TV audio sources to choose from

8 Table top wireless speakers

1 wall mounted charging station

Contact <a href=”http://www.bigumedia.com/”>BigUMedia.com</a> today for more information, pricing and installation.

Call 1-1813-984-2800 For More Information

Florida Video Conferencing – In High Definition

Posted by admin on July 2nd, 2008

While the cost of travel increases along with just about everything else it is nice to know some things have improved and offer greater value over time. With the advent of video conferencing many have spoken about its benefits but also its reservations. Through the years technology and know how have been able to drastically improve the visual and audio quality of video conferencing equipment. With High Definition Video Conferencing now the norm, users can enjoy visual and audio clarity that, just a few years ago would necessitate an extremely high end video conferencing equipment.

Just one example of this is provided by LifeSize High Definition video communications:

Virtual Travel with High Definition Videoconferencing

Virtual Travel with High Definition Videoconferencing

For more information regarding high definition video conferencing equipment contact: 1-813-984-2800