Archive for May, 2008

Qassia – Free Authority One Way Links

Posted by admin on May 31st, 2008

A good friend of mine just told me about a fairly new site called Qassia where you can add links to an unlimited number of sites. Qassia is well ranked and indexed in the search engines, so acts as a very good source of quality backlinks.

They also have an ad revenue sharing system, so any traffic your Qassia pages get could be earning a little extra cash for you as well. I don’t think it will be enough to make it worthwhile as an income stream, but for extra backlinks, it’s well worth the effort.

There’s not really that much extra to say about it, other than to check them out and sign up – it’s free and looks like it’s going to offer some valuable authority links to your sites. Check out Qassia here.

Once you’ve signed up, click on the link for “Dashboard” and there’ll you’ll find a link to the user manual titled “how to promote your websites on qassia“. This tells you exactly how to add your sites to your account.

If you have lots of sites, or a mixture of white hat and black hat sites, you want to consider opening seperate accounts for each.

Develop Stronger Brand Recognition Through SEO

Posted by admin on May 29th, 2008

Branding and brand recognition has always been one of the most important aspects of a thriving popular company. However it is also a very difficult thing to achieve, total market saturation with brand awareness is what everyone dreams off, yet only a very few companies will actually achieve this level of market awareness.

One of the most important parts of developing a strong brand is to keep it constantly in front of your customers and potential customers on a consistent basis. Previously this use to be done with massive marketing campaigns by the major companies, billboard ads, television, radio and anywhere else they can put their brand.

With the Internet and massive popularity of search engines like Google this has made the “game” of putting yourself in-front of a massive audience a much easier process.

Imagine for a moment that you can on a daily basis put your company and brand potentially in front of 1000’s of new eyes every single day of the year for a faction of the price of traditional media?

This is consistent brand expansion happening on a daily basis with your exact target demographic.

You would be crazy not to do something like that right?

Well this is possible, and search engine optimization or SEO is how its done.  By targeting your business the most effective way online you not only build your brand, but, also your business.

We are often asked by clients about the difference between HD and SD Video Production, so I thought I might have a go at trying to break it down. The differences come down to two things, Aspect ratio and resolution. Resolution refers to the total number of pixels displayed. Aspect ratio refers to the relative height and width of the display. Here is a comparison between the two:

1. Standard Definition uses an native aspect ratio of 4:3 and is 640 pixels wide by 482 pixels high, for a total number of 308, 480 pixels.

2. High Definition uses an native aspect ratio of 16:9 (commonly referred to as wide-screen) and is 1920 pixels wide by 1080 pixels high, for a total number of 2,073,600 pixels.

High Definition Video

Simply Put, High Definition gives more than 6x the detail of standard video.

How many times have you wondered how those jingles that aired over the local radio station were made? And how many times have you thought about making your own radio jingle for your business advertisement?

The first radio jingle that was aired in radio was for a commercial advertisement. Soon jingles were then heard in radio stations across the United States that sung call letters. Today radio jingles have become a subject for collection.

If you are most business advertisers, you would really love to have your own radio jingle for your company. Its a time trusted strategy that has been used by such huge icons in the industry like Coca-cola with their famous Always Coca- cola Song.

In that last moment in the 70s before pop culture splintered into dozens of demographically defined slices, the local Top 40 station was a celebration of whatever was bland and palatable enough to appeal to every age and interest group, blended with just enough rebellion and nonconformity to seem fresh and exciting. With deejays pulling wacky stunts at every turn and stations giving away cash in all manner of contests, you could hardly afford not to tune in.

The Branding Power of Radio Jingles

Posted by admin on May 1st, 2008

While sometimes the lyrics of a radio jingle may appear hokey to modern day society, the advertisement and branding power is astonishing.  For example, General Mills used a jingle and specifically played it in the Minneapolis-St. Paul area.  What was the outcome?  It was an absolute sensation to consumers at the time. In fact, it was such a success that it served to save the otherwise failing brand of cereal. In 1929, General Mills was seriously considering dropping Wheaties on the basis of poor sales. However, advertising manager Sam Gale pointed out that an astounding 30,000 of the 53,000 cases of cereal that General Mills sold were in the Minneapolis-St. Paul area, the only location where “Have You Tried Wheaties”? played.

tampa radio jingles

Jingles have branding power.  However, you need a good jingle.  Big U Media in Tampa, Florida specializes in music jingles and has over 20 years of experience making jingles that people will not forget.

Call today 1-813-984-2800