Blogs have been around long enough to become standard elements of the web landscape. They’re easy to construct and manage, they create fresh, user-generated content and, if done well, blogs draw crowds and the attention of search engines.
Whether starting out with a new domain name, or a domain that’s been around for a decade, you can rank your blog on Google if you just do what Google tells you to do. So here are some tips to get your blog ranked by the world’s biggest search engine.
1. Build a WordPress blog. WordPress is a blog platform that’s open source (free), robust, extensible and easy to use. Add Feedburner, which equips site owners to broadcast RSS feeds and develop user metrics. Next, synch up Google Analytics and a sitemap plug-in to simplify populating the blog and developing useful, actionable metrics. Also, make sure your blog is pinging www.technoratti.com and other social-ranking sites like www.digg.com.
2. Don’t worry about page rank. PR is highly over-rated as a yardstick of online success. It has less and less importance to ranking as the days go by. Connectivity within a web community and expansion through content syndication and guest blogging are more critical to building site credibility than page rank.
3. Make a difference, or at least have a clear purpose. Differentiate your content on every post. Cover lots of editorial ground. Unique meaningful content is crucial.
4. Use a conversational tone. Dry, boring academic writing is strictly for the textbooks. Write words that people “hear” instead of read. Personality is good.
5. Provide a “Tell Your Friends” link on your blog. Birds of a feather do, indeed, flock together. So, if one of your regulars shares an interest in philately, chances are s/he has other friends with an interest in stamp collecting.
6. Study the competition. They’re studying you. Check out spyfu.com to do a little undercover work on search analytics employed by competitor sites and their visitors. You can’t touch the content ,however, you can copy an idea, so pick up some new paths of thought from others in your site’s arena.
7. Remember SEO basics. Use provocative, keyword-rich title tags, meta keywords and descriptions, and only link to high-quality sites. Never over do it. Keep your posts relevant, natural, accurate and, above all, current.
8. Don’t stuff blog post titles with keywords. It’s a form of keyword stuffing and spiders hate keyword stuffing. The ratio in headlines should be 40% keywords, 60% non-keywords.
9. Submit your URL to blog directories. There are “best of the web,” and paid directories, like Yahoo, and free directories like the Open Directory project at www.dmoz.org. Every directory listing is another link to your site and another way visitors can find you. Just google them to find more.
10. Create blog categories that contain keywords, i.e., Ecommerce, SEO, Affiliates, etc. for use with a “site hosting” or “site design” blog.
11. Content quality counts. Research topics about which target readers want to learn. Write something new, useful and relevant. And don’t forget to regularly update older posts. Things change fast on the web so last year’s “next big thing” is this year’s hackneyed cliché.
12. Vary topics, content length, relevancy and posting times. However, be consistent, as well. Keep blogging. It can take time for a blog to catch the notice of a search engine spider.
If you apply these 12 steps to your blog it will help you get your blog noticed. Big U Media specializes in search engine ranking and getting your site in front of the people that need to see it. Big U Media specializes in optimized Web Design. Tampa, Florida based Big U Media will work with you to help you establish your site goals and targets. Once this has been accomplished your site or blog can be marketed to its fullest potential.