Does your website exist? A foolish question? Not necessarily. While many businesses have websites, this does not mean that they are being used to promote the business and generate leads. As a website developer and Internet Marketing manager I can tell you from personal experience that many business websites are not being used properly. A website is a tool. A good website should generate leads, convert the leads to sales and be a large part of a functional marketing system.
With the growth of Web 2.0 sites, like Merchant Circle and Twitter, it is easier than ever to promote your site and generate leads like never before. Google is the new “main street” and you need to be there. The majority of searches for services and products begin online. Are you there?
How can you get on “Main Street”?
First, one needs to understand the difference between website optimization and search engine optimization.
Website optimization is the process of continual testing, changing, tweaking to improve conversions. All the traffic in the world will not put money in the bank without conversions. By testing conversions vs. traffic of a site one can improve sales.
Search Engine Optimization is the process of targeting a site properly to deliver targeted web traffic. By promoting the site and targeting the site to the business market using natural “organic” traffic a very impressive amount of highly targeted traffic can be delivered.
Search Engine Optimization (SEO) has one of the highest returns on investment (ROI) of any marketing strategy.
How will you react to this “New Economy”? Will you take advantage of all the tools available? You have a website, do your customers know that it exists?
Call Big U Media today at 813-984-2800 for your free website consultation today!
SEO does not have to be expensive. Yes, your small website can benefit from website and search engine optimization. Local sites rank very well and generate tons of leads.
The website consultation is FREE – take advantage of it. Improve your online prescence and step ahead
of your competition.
