Big U Media
  • video production
  • tampa advertising agency
  • tampa internet marketing
  • florida audio visual company
Phone: 813.984.2800, Address: 12108 N. 56th St. Suite A Tampa, FL 33617
Tampa Internet Marketing

SEARCH ENGINE OPTIMIZATION (SEO)

Search Engines are the SINGLE most important source of new visitors to a website.
Think about it… how many products or services have you searched for and how far past the first page of results did you read?

Search Engine Optimization

Search Engine Optimization (SEO) is a matter of understanding what search engines look for when finding your site. It is not about tricking the search engines.

Big U Media Offers:

  • SEO Consultations
  • SEO Audits
  • Web Services
  • Internet Marketing
  • Pay Per Click Management
  • Search Engine Optimization
  • Social Media Marketing
  • SEO Web Design

The majority of Web sites on line today don’t have a chance in the search engines. Search engine algorithms are dynamic. Keeping informed of what happens behind the scenes is a full time, labor-intensive job that requires a set of knowledge that doesn’t come in a box.

An effective SEO Plan entails:

• Researching Keyword/searched phrases
• Researching your competition
• Revising Website Architecture
• Writing Additional Content and Revising Existing Content
• Using Appropriate Keywords in Selected Content
• Optimizing Site Code for Search Engine Friendliness
• Creating and Implementing a Link Building Plan

Incorporating an effective SEO campaign using Web 2.0 or SMM - Social Media Marketing can also produce excellent results.  Big U Media can provide a complete internet marketing solution.

An SEO campaign is a work-in-progress, not a one time process. 

With a little marketing, a little science and a lot of dedication, our team makes sure your customers find you. 

The process of how to use SEO can break down into a few simple items. 

First, lets talk about the content on your page. After you have performed the keyword research and you know what words you will be writing content for in your article, you then want to use those keywords in your content. Now you do not want to over use the keyword or the search engines will think you are trying to spam them. 

A good rule of thumb is to use them around 2 to 6 percent. This is referred to as "keyword density" There are many tools online that will tell you what the density of your article is when you have completed it. When you write your article ALWAYS write the content so it reads well to the human visitor and not the search engines. After all it's your visitors that will be buying your service or product. There are some folks that say you should also use bold and italicized text for your keywords. In other words, maybe once or twice make your keyword bold, and the same goes for using italics. In my opinion, I have never really seen any benefit in doing this, but, it can't hurt. It is regarded as one thing you should do by all the so called SEO gurus. 

Lets move on to placement of you keyword in you text. It's a good idea to mention them in the beginning of the article as well as in the last line or next to the last line of the article. Always make sure you write good quality content. On average you page content should be at least 700 to 800 words the more the better. If your pages are less than that the search engines will not view your page with any authority. So be sure you have a lot of good quality content. The Second part of how to use SEO revolves around the html code on the page. Lets start right from the top of the page. The use of the title tag. 

This is where the title of you page goes. It should include your main keyword, and in fact, your main keyword should come first. Next comes the page description. This is an area where most people fail to get it right. There are two "don't do's" here. First, don't put something like this. "Hi and welcome to my site" The reason for this is because search engines want to see this tag being relevant to your page content. Clearly, the above is not. The second thing you don't want to do is copy your first few paragraphs of your page. However sometimes you will see the description default to this if they have not supplied a description. You description should be very pin point and on target to exactly what your page is about. Also, use keywords in your description, but resist the temptation to "keyword stuff" as these tactics will not work, and in fact will hurt you. 

Lets move on to the use of H1 tags. If you don't know what these are you will need to learn that first, and in most cases you probably shouldn't be building a website just yet. 

Your keyword or keyword phrase should be used once at the top of the page inside a H1 tag. Next. If you are adding any pictures to your website, make sure to use the "alt" tag. Here is another great place to put a keyword. It should of course be related to the picture, as well as the picture being related to the page content. I want to talk about site structure for a bit. 

When you are designing a website or WebPages, it does not have to be an "over the top" looking page. You have all seen what I am talking about; you know the sites with all the flash stuff. Here are some cold hard facts about how to use SEO. Most folks that are website designer don't fully (if at all) understand SEO. The fact is that search engine spiders (robots) do not know how to read flash. In fact they cannot read any script such as java, php etc. And they can not understand pictures, this is the purpose of using the "alt' tag. So while these sites may look cool, and they do. The fact remains they will not rank well with simple SEO principal. After you have created you webpage you will need to name it and save it as a file. Most likely you be saving it as an .html or .htm file. Another little common SEO tactic is to name that page with a keyword that is on you page. Or something that is very closely related. Never the less the idea here is to keep the file name as short as possible and as relevant to the page content as possible.


tampa seoSEO Testimonials


"Our web traffic to our site was very low. We rarely received calls from people visiting our site. Now we get calls weekly. Our web traffic has increased 200% and continues to climb. We get calls from out of state and locally for scuba instruction, they always say that they found us on the web. I met with another dive shop owner a few weeks back and he was mentioning how slow things were, since he didn’t have any Scuba Classes. I said that I hadn’t noticed. We have classes every week." Teressa – Jims Dive Shop




Services:

  • SEO Audits
  • FREE SEO Consultations
  • Search Engine Optimization SEO
  • Local Search Engine Marketing
  • Social Media Marketing
  • SEO Web Design
  • Internet Marketing
  • Pay Per Click Management